Genre: Romantic Comedy
Box Office: $174,201,661
Target audience: 15+
Platforms for advertising: posters, trailer, website
Alan Morrison from Empire Online gave Amélie five stars and called it “one of the year’s best, with crossover potential along the lines of Cyrano De Bergerac and Il Postino. Given its quirky heart, it might well surpass them all.”
Paul Tatara from CNN Reviewer praised Amélie’s playful nature. In her review she said, “Its whimsical, free-ranging nature is often enchanting; the first hour, in particular, is brimming with amiable, sardonic laughs.”
The film was attacked by critic Serge Kaganski of Les Inrockuptibles for an unrealistic and picturesque vision of a bygone French society with few ethnic minorities. If the director was trying to create an idyllic vision of a perfect Paris, Kaganski argued, he removed nearly all black people. Jeunet dismissed the criticism by pointing out that the photo collection contains pictures of people from numerous ethnic backgrounds, and that Jamel Debbouze, who plays Lucien, is of Moroccan descent.
The trailer itself begins with a screen shot of the distribution company’s logo (Miramax Zoe). This is followed by a number of shots of people who appear to be looking for someone, who we can assume is Amelie. During these three shots the narrator says “Do you know what these people have in common?”, and as he finishes this sentence Amelie appears on screen as a little girl, at the age she is in the opening of the actual film. The camera is slightly looking down upon Amelie as she shakes her head in response to the question asked by the narrator:
This is followed by fast fade-out before the next clip suddenly begins, with the camera zooming in on the current Amelie, as the narrator says “This is Amelie”:
The next shot is of the clock and window of the Paris train station, with a thunderstorm occurring outside. The sound of the lightning occurs in time with the music:
The next few shots are mainly close-ups, showing other key characters and showing an abbreviation of the narrative of the film. When it gets to the part of the narrative where things start to go wrong for our protagonist, the editing suggests a flash of lightning through the use of sound effects and the transition used.
The use of text is then re-introduced onto a black screen stating “From the acclaimed director of “Delicatessen”. This is followed by 7 shots of Amelie separated between shots of the other characters (in particular a repetition of one of the other characters). One of the shots of Amelie which re-occurs a couple of times is of her wearing sun glasses and looking into off-screen space. The final time this shot is used is right before the title of the film appears on screen in time with the music, and during this shot Amelie takes off her sun glasses, looks at the camera, and smiles:
Once the title has been revealed it fades away onto an establishing shot of Amelie in her bed sleeping, followed by a close up on her lamp which has been animated and reinforces the whimsical feel of the film:
The sound which appears in this trailer is mainly non-diegetic through the use of a soundtrack, and sound effects which have been added. The only diegetic sound in this trailer is: the sound of a woman using an inhaler, a woman blowing on a dusty box, a man shaking a box to see what’s inside, a man spitting out liquid, and a lamp being switched off.